In April of 2020, the Desai Foundation launched an initiative to help create and distribute hand-sewn face masks in rural India, while simultaneously providing safe & sustainable employment to hundreds of women who found themselves out of work due to the health crisis.
As Marketing & Design Director of a small team, my role was to to develop a name, concept, visual direction and marketing campaign to promote and fundraise for the initiative.
Below is a sample of just some of the campaign materials created for web and social media usage.
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/08a39db3-c55e-4c8a-9bfa-bb98839a9448_rw_1920.jpg?h=2504d82f45b33586e621a47373f195b3)
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/294a36e6-cdeb-425c-985a-5ff47470d0b5_rw_1200.jpg?h=a947752ac1e16c8308ea1924b689296a)
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/ca70913f-5601-4a78-90bf-42177665f1ff_rw_1200.jpg?h=7346d31f59bfeadd0d6311bbf5f0a13d)
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/4b977faa-074d-426c-9910-421fcee609d7_rw_1200.jpg?h=eb82737e658855d758498394594cb05a)
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/5f6f8789-334c-491e-a520-7cb59611ceb8_rw_1200.jpg?h=f6088b1b96355f0328cad37b16f198a5)
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/0a9be100-beae-42d8-b1f5-db0147b04dc3_rw_1200.png?h=ad4d46ca82dbb4663b820fb6e4b439e9)
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/50caf466-868b-43fb-9b27-f9adb64a6c64_rw_1200.png?h=ec6664e5bf11f8ffc4660d48bafc5a18)
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/ac456ef2-1f68-47a3-ae92-5d1a362ef3ee_rw_1200.png?h=97f27dcc4314590a65794b5a3b0c88d4)
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/4c2e39fd-6405-4a64-bba7-f1fa5e42e162_rw_1200.png?h=8f379622b26e79279678ecfbdbe1466a)
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/cbc9268f-885f-475d-a996-2bba75bc5a87_rw_1200.png?h=f894f286919e0787b9755c12eb7694ef)
![](https://cdn.myportfolio.com/9ddadfdcad1ecea8301f342d613a3301/83c93345-5332-4e41-91f8-58ee29d7ff67_rw_1200.png?h=373453fa6932fa2d38ceff6db94619fe)